Chula Vista Kia

My spouse and I visited Kia Chula Vista on May 20, 2026, with the intent to purchase two new vehicles. This was our third visit to the dealership within a two-week period, and we were serious buyers. I was interested in a 2026 Kia Sportage Hybrid SX Prestige, and my spouse was considering the gray Kia Sorento Plug-In Hybrid on the showroom floor while also trading in his 2018 Volkswagen Passat. Before addressing our concerns, I would like to recognize Alan. Throughout our visits, Alan was professional, knowledgeable, and responsive to our questions. His customer service was one of the primary reasons we continued pursuing a purchase with Kia. Our experience changed when we met with the Finance Manager on the evening of May 20. Unfortunately, I do not recall his name. During the finance discussion, we were presented with pricing that was significantly higher than expected, including a proposal approaching $60,000 for the Sportage with the sticker price of 50,000. When I questioned the pricing and provided examples of competing offers from other Kia dealerships, there was little discussion regarding the numbers. He explained all online pricing is a lie and they fake numbers to get people in the door then they get hit with the numbers he is now presenting. Several statements made during the discussion stood out: “If you want to shop to save 50 bucks, you can, but all car lots buy from the same place so all the prices are the same.” “If you want to waste your time and go to Orange County to shop, you can.” “We’re closed right now, so if you aren’t serious about a deal, you should come back tomorrow.” Additionally, we were asked to complete credit-related paperwork, but our credit scores were not disclosed. A significant portion of the discussion involved us asking for this information, yet we were only told that it could not be shared due to conflict of interest. Which we asked him to give us our scores verbally which he could not give us a number. In total, we purchased approximately $90,000 worth of vehicles. We had every intention of making this purchase at Kia Chula Vista. The deciding factor was not the vehicles themselves, but the finance experience. We purchased the two cars in the attached photo within 24 hours of the negative experience. We purchased both cars the very next day at Mission Viejo Kia.

My friend and I both went into Kia and left the same day with our Kia K5s. I was offered an interest rate that was even lower than what any bank could provide. Carlos was amazing throughout the entire process—patient, knowledgeable, and never made us feel pressured. The team worked hard to make sure I got everything I needed, and they made the experience smooth and stress-free. Great team and excellent customer service. Highly recommend!

I regret buying my K4 so much not because the vehicle is bad but how I’ve been treated by service team. Mind you I bought 2 K4’s the same day one for me and one for my sister. Every time I’ve been going to the service department their team has CONSISTENTLY failed to be transparent or even provide the most basic service. I brought my k4 in of Saturday because my TPMS light turned on and the service advisor clearly looked disappointed to see me because I wasn’t his appointment. I told the advisor my TPMS light turned on and I want the tire to be inspected since I will be driving long distance for my job and I wanted to make sure I was safe and not stranded. The advisor told me that I should take my tires to Discount or another retailer and I told him No I want it done at the dealership since my tires are NitroFilled and I have a package with them. He told me it’s perfectly fine to mix the air and the Nitrofill and I told him I don’t want to mix I want the Nitrofill. They took my K4 in and said the tire will be “inspected” and was told that it just needed air. 24 hours later while driving my TPMS light turned on and I’m stuck on the freeway on a HOLIDAY weekend. Clearly the tire wasn’t inspected because there was a LEAK and a PUNCTURE dead in the center of the tire. So thanks CV Kia what could’ve been a repair is now going to leave me with a tire replacement… the service department has CONSISTENTLY failed to provide the most basic of services and honestly it’s making me regret buying my K4 and I am now considering on looking at other vehicles from different car brands because of the CONSISTENT bad service the Service Team has been providing. Which is sad because the Sales Team is incredible kind and honest but it’s their service team that is failing the customers and the hard work of the service team.

I would like to express my sincere gratitude for the outstanding service I received at Kia Chula Vista. The manager truly cares about his customers and goes above and beyond to ensure they have a positive experience. His professionalism, attention to detail, and commitment to customer satisfaction really make a difference. Thank you for providing such excellent service—I highly recommend Kia Chula Vista to anyone looking for a dealership that puts customers first.

I had a great experience at Kia! Manny was the one who helped me find my car and he was amazing throughout the whole process. He was patient, answered all my questions, and made sure I felt comfortable with my decision. Julio, the manager, was also very helpful and made the whole experience smooth and stress-free. When it came time to sign the paperwork, Khalid explained everything clearly and made the process quick and easy. Overall the team was professional, friendly, and made buying a car a really positive experience. I definitely recommend coming here and asking for Manny if you’re looking for a new car!

Great experience working with Esteban on my Lexus GX purchase. Before driving down, I called to confirm the vehicle was actually available and that the advertised price was the real price without a bunch of surprise add-ons. Instead of just saying yes, Esteban sent me a full walk-around video of the GX and assured me the deal would be straightforward. When I arrived he was already with the vehicle and gave me a full walk-around inside and out. I took it for a drive and was sold. The price was already very competitive and after a quick conversation with David, the sales manager, we agreed on a fair out-the-door number. I expected the usual hours of paperwork, but Esteban sent me to Sonny and I was finished in about 30 minutes. From arrival to driving my GX home was about 90 minutes. No pressure, no games — just a smooth and professional experience. Esteban, David, and Sonny were all great to work with. (And after looking at the electric Kia's, I'll definitely be back when I can't afford my gas guzzler anymore. Great looking cars!)

Upon arrival at Kia Chula Vista we connected with Joel Covarrubias who is excellent. He is a newer member of the sales team who is fresh, smart and communicates with honesty and ease. His backup manager Mark compliments the team getting into the weeds on numbers. After shopping around the next day I called and asked Mark to send me new numbers in writing before I came back in and appreciated his response to have details laid out to make our final decision. After shopping around at different Kia dealers and Toyota we were reminded how hit and miss car sales staff can be and we’re very happy we hit it off at Kia Chula Vista. They were the only Ki dealer in Southern California who had exactly what we wanted.

I found the car I wanted... listed on two of the car buying apps (Autolist & CarFax). I contacted Chula Vista Kia to talk to a sales consultant about wanting to purchase the car. I was fortunate enough to have Esteban answer my call... since he went above and beyond to ensure I had a great experience from start to finish. Having been on the market to find the right car for me for a several weeks leading up to finding this beauty... I was already feeling anxious. It's crazy just how pushy, messy & unscrupulous many used car sales agents can be... but this was NOT the case with Esteban!!! So many of these cars you see listed on these internet sites turn out to be fake. They try to interest buyers with great looking cars at a great price... and the car doesn't currently exist. They count on your call or your visit to then try and steer you to other cars they have available that will never meet up to the listing you called about. Another scam we encountered was sales agents that will try and up-charge you with various add-on's designed to have you walking out the door spending several thousand more dollars than you expected to pay (outside of the taxes, license and registration that are expected). These poor sales tactics had me walk out on a few cars that came across my screen and had my interest initially. With Esteban he was very upfront with us... that I would not have those tactics used on me with him. Since I lived about 4 hours away from the dealership... I wanted to work out several details surrounding this purchase ahead of time... and Esteban accommodated all of my needs. We were able to drive down two days later and make the purchase with no surprises. I had a great experience at this dealership... and even a BETTER experience dealing with Esteban who was very professional and very helpful throughout every step... from my initial call... to subsequent calls with questions and seeking additional information... to the actual purchase itself... and even a nice follow-up call to ensure I was happy. I would definitely recommend working with Esteban at Chula Vista Kia.